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HM khairul
22. jun. 2022
In Business Forum
Paid search is a pretty great channel. Obviously, I'm a big fan – I founded a company around it. But that is not without its challenges. First, as the graph E-Commerce Photo Editing below shows, the cost-per-click (CPC) of certain highly competitive industries E-Commerce Photo Editing can be very high. In industries such as law and finance, cost-per-click can exceed $ 100. Bing's RLSA Top CPC Advertising This is Bing data, but the same is true for Google Ads (formerly Google AdWords). Another challenge is that conversion rates haven't changed much over 15 years, whether you're selling a washing machine or an alarm clock. That's about 2.5 percent. Finally, we found E-Commerce Photo Editing that the volume of desktop search queries peaked in 2013, with more searches being done on smaller, more competitive screens on mobile devices. As marketers, we want to get more at less cost. We want more conversions and we want to reduce costs so we can maximize profits. I E-Commerce Photo Editing often receive emails like the following: Larry, how do you make money with PPC today? If your cost-per-click (CPC) goes from $ 1.50 to $ 4, your Quality Score is 9 or 10, and your sale takes 75 to 100 clicks, your acquisition cost goes from $ 150 to $ 400. I can't believe I'm the only one on this boat! E-Commerce Photo Editing Is there a way to overcome these big challenges? Did you know that in the near future, search inventory will be flat, CPCs will continue to be high, and conversion rates will remain the same? Can companies in a highly competitive industry maintain their course? Is there a way to turn this ship E-Commerce Photo Editing around and get more at less cost? Will RLSA save the day? RLSA (Search Advertising Remarketing List) allows you to tailor your paid search campaigns based on whether your users have previously visited your website (or app) and which pages they viewed.
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HM khairul

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