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sebapi9400
09. mai 2022
In Business Forum
In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning Buy Bulk SMS Service reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. “Creating content is not the difficult part of content marketing. Distribution of your content, particularly with Buy Bulk SMS Service paid media, is also not that hard to do initially. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says LukeKintigh.CLICK TO TWEET “When this Buy Bulk SMS Service happens, you’re transitioning away from renting momentary audiences one campaign Buy Bulk SMS Service at a time to owning long-term audiences that add real equity to your brand … equity that remains well after your product launch or short-term KPI.” Rather than chasing volume in the short term by whatever means Buy Bulk SMS Service available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero Buy Bulk SMS Service each time you attract someone new,” explains Kintigh. “We wanted to develop and deliver value to our audience over time and think about how to keep them coming back.” HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher Lay the groundwork Buy Bulk SMS Service for deeper customer relationships To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber.
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